Standing calls
A recurring one-on-one built around whatever is actually in front of you. Priorities, a vendor, a hire, the assumption buried in your plan that gets expensive if it turns out wrong. You set the agenda.
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ONE ON ONE // BRAD COSTANZO
Executive Advisory & AI Concierge
Done-with-you consulting where we audit, optimize, and automate your workflows together.
Solo operator or two hundred people, the work has the same shape.
Request A Fit Call → 01 // Why This Exists
The tools got good. That made the decisions harder.
Two years ago the honest problem was that these things could not do much. Now they can do almost anything, which means the question every week is which of four hundred possible moves deserves your Tuesday.
No amount of reading settles that. Not another newsletter, not another course, and definitely not a vendor who gets paid when you say yes. It gets settled by someone who has run businesses, watched a lot of them work and a lot of them stall, and will tell you what they actually think about yours.
That is what this is. A standing seat at your table for the person who has been further into this than you have.
02 // How We Work
Three modes, depending on what is live.
A
B
The direct line
Between calls, an open channel for the things that will not wait. A contract, a pitch, a half-formed idea at 6 a.m., a number that looks off.
C
Sprints
When the hard part is the doing rather than the deciding, we block the time and work it together. Audit the workflow, cut what is dead, automate what repeats. Your people stay in it, because a system nobody on your team understands dies the first time it breaks.
03 // What We Work On
The decisions, and the work sitting underneath them.
01
Priorities. Forty ideas become two. We rank by what moves revenue, margin, or your standing in the market, and we write down why the other thirty-eight can wait.
02
The expensive assumption. Every plan has a load-bearing guess in it. We find it, test it cheaply, and decide with open eyes instead of finding out in Q3.
03
Build, buy, or pass. Vendor pitches, internal builds, partnership offers, acquisition targets. You get a direct read on what holds up, what is theater, and what it should cost.
04
Revenue and marketing. Two decades of direct response sitting behind every conversation. Offers, positioning, campaigns, and the research that used to take a team a week.
05
Your workflows. The repetitive work that eats your calendar and your team's. We audit it together, cut what should not exist, and automate what is left.
04 // Who You Are Working With
An operator who went deep on AI.
Two decades in direct response marketing. I built and sold an online publishing company and a software company. I have been the fractional CMO for seven and eight figure businesses, and I have been on enough sides of enough deals to know when a number is doing work and when it is doing theater.
I am not an engineer and I will not pretend to be. When something needs real engineering, I scope it, bring in the right hands, and stay accountable for how it turns out.
Worth saying out loud: I will not always know the answer. I will get to it considerably faster than you will, because this is what I do every day and you have a business to run.
05 // Fit
Built for people who own the outcome.
The company size matters less than whether you can decide and move:
- Solo operators and small teams where you are the entire strategy department
- Founders and owners whose next few AI calls carry meaningful money or headcount
- Executives accountable for how AI changes their P&L, their team, or their product
It works less well if you want a course, training for your whole team, or someone to write production code. Those are different problems, and some of them are covered by other engagements on this site. If you are still deciding whether AI matters to your business at all, the newsletter is free and it is the right place to start.
06 // Questions
The things people ask before the first call.
How much of my time does this take?
An hour on the standing call, plus whatever you send between them. Sprints take more, and we schedule those around your calendar rather than mine.
Do you do the work, or do we?
Both, depending on the job. Some things I take away and bring back. Most go faster with you and your people in the room, because you know the business and you are the ones who have to live with the result.
We already pay for ChatGPT and Claude. Is that not the same thing?
The license is the cheap part. Deciding what to point it at, what to stop doing, and what to do with the hours that come back is where the business actually changes.
What does it cost?
It depends on cadence, how much access you want, and how much sprint work is in it. We settle that on the call, in plain numbers, with no pressure and no countdown timer.
What if what I need changes?
Then the engagement changes with it. The agenda is yours every month.
07 // Next Step
Send what you are working on. Get a straight answer.
Write a short note about the business and the decision in front of you. If this is the right fit, we get on a call and go deep. If a different engagement fits better, I will point you there. If there is no fit, I will say that too.